Long-term planning for the development of your brand and product. Determining the most cost-effective promotion channels and designing a marketing system.
Before you take any action that will cost you money, you need to determine which path will be the most effective. That is why every brand needs a clear strategic vision, which reflects the goals and objectives, positioning, channels and methods of communication. We formulate a strategy and help to put it into practice.
Research and positioning
We collect data about competitors, target audience and company to develop a marketing strategy. We create a concept of perception of your product, which we will convey to the audience. Based on the research, we understand which market niches are free for your product and form brand positioning. We find and enhance the benefits of the product.
-We find the strengths and weaknesses of competitors' brands, evaluate their marketing activity. We determine the position of your competitors in the minds of the target audience. We analyze their marketing strategies, evaluate their strengths and weaknesses.
- We segment the audience and determine the selection criteria for each segment. We study the needs of the target audience that competitors do not work with. We will close them with the help of a marketing promotion strategy. We study what communication channels on the Internet are used by the target audience and strengthen them with the help of marketing tools.
We conduct an audit of the current state of your company, find opportunities for effective brand development. We determine what perception we need to take from the audience regarding competitors.
Marketing system design
We are developing a comprehensive marketing system that will help you achieve maximum efficiency through the synergy of marketing strategy tools.
-Based on the collected information and developed positioning, we create an effective promotion strategy in communication channels.
- development of a website / landing page that will convey the advantages and strengths of the company / product
- development of brand visual design, corporate identity, naming. Creation of advertising creatives and banners.
- launching advertising campaigns in Google
- social media and email marketing
- Tracking the effectiveness of sales in your company.
You will receive a detailed marketing strategy for promotion for 2 years.
For each communication channel, we determine performance indicators for 2 years. We rely on the possibilities of your business, market capacity and activity of competitors.
We calculate the advertising budgets that are necessary to achieve the KPIs established by the marketing strategy. When allocating budgets, we take into account the influence of channels on each other - the synergy effect.
Based on the margin data of your product, we calculate the planned marketing profit. Based on the costs and profits from marketing, we calculate ROMI. We consider the minimum allowable ROMI - 100%.